One style / 300 units / 18 days
Sold out at full price. And still short $74,928.
A $168 denim bomber at a national casual apparel brand. Published August 19. All five sizes gone at full ticket inside 18 days. The price was never cut.
18
Days to the last size gone. Every size cleared at $168.
40%
Share of 30 days of demand the 300-unit buy covered.
$74,928
Demand the buy could not serve. $50,400 realized against $125,328 supported.
The size run
Daily rate extended to 30 days, held at 85% of sales
| Size | Units | Days to sell out |
Units per day |
Revenue realized |
Bought at 85% |
Revenue at 85% |
Unmet demand |
|---|---|---|---|---|---|---|---|
| XS | 37 | 11 | 3.4 | $6,216 | 86 | $14,448 | $8,232 |
| S | 75 | 10 | 7.5 | $12,600 | 191 | $32,088 | $19,488 |
| M | 100 | 10 | 10.0 | $16,800 | 255 | $42,840 | $26,040 |
| L | 63 | 9 | 7.0 | $10,584 | 179 | $30,072 | $19,488 |
| XL | 25 | 18 | 1.4 | $4,200 | 35 | $5,880 | $1,680 |
| Style | 300 | 18 | $50,400 | 746 | $125,328 | $74,928 |
Where the curve broke
It mostly did not. The depth did
Share of the buy
Share of demand
12.3%
11.5%
XS
0.8 long
25.0%
25.6%
S
in line
33.3%
34.2%
M
in line
21.0%
23.9%
L
2.9 short
8.3%
4.7%
XL
3.6 long
Four of the five sizes land within three points of their own demand. This buy was not shaped wrong. It was sized wrong: 300 units against 746.
The next buy
Rounded to dozens. 756 against the 746 the rate supports
XS84$14,112was 37 · $6,216
S192$32,256was 75 · $12,600
M264$44,352was 100 · $16,800
L180$30,240was 63 · $10,584
XL36$6,048was 25 · $4,200
Total756$127,008was 300 · $50,400
Medium is bought 9 units above the rate on purpose, so it is the size still on the floor when the style goes to clearance. The other four land within two units of the rate.