One style / 150 units / 13 days
Sold out at full price. And still short $64,592.
A $245 V-neck pullover at a national women’s apparel retailer. Launched July 29. Every size gone in under two weeks.
13
Days to sell every size. No markdown dollars spent.
36%
Share of 30 days of demand the buy actually covered.
$64,592
Demand the size run could not serve. $36,750 realized against $101,342 supported.
The size run
Daily rate extended to 30 days, held at 85% of sales
| Size | Units | Days to sell out |
Units per day |
Revenue realized |
Bought at 85% |
Revenue at 85% |
Unmet demand |
|---|---|---|---|---|---|---|---|
| XS | 25 | 9 | 2.8 | $6,125 | 71 | $17,354 | $11,229 |
| S | 50 | 7 | 7.1 | $12,250 | 182 | $44,625 | $32,375 |
| M | 38 | 11 | 3.5 | $9,310 | 88 | $21,582 | $12,272 |
| L | 25 | 13 | 1.9 | $6,125 | 49 | $12,014 | $5,889 |
| XL | 12 | 13 | 0.9 | $2,940 | 24 | $5,767 | $2,827 |
| Style | 150 | 13 | $36,750 | 414 | $101,342 | $64,592 |
Where the curve broke
Small was 33% of the buy and 44% of the demand
Share of the buy
Share of demand
16.7%
17.1%
XS
in line
33.3%
44.0%
S
10.7 short
25.3%
21.3%
M
4.0 long
16.7%
11.9%
L
4.8 long
8.0%
5.7%
XL
2.3 long
The next buy
Rounded to orderable units, 426 against the 414 the rate supports
XS72$17,640was 25 · $6,125
S192$47,040was 50 · $12,250
M90$22,050was 38 · $9,310
L48$11,760was 25 · $6,125
XL24$5,880was 12 · $2,940
Total426$104,370was 150 · $36,750